Member Spotlight: Salvador Farfán

Wednesday, April 14, 2021 By: Salvador G. Farfan
New member Salvador Farfán shares about his life and background.

Hi, my name is Salvador Farfán!

This introduction is so important to me because my photography business is all about helping organizations and individuals to make great first impressions. I certainly believe that the old adage of only getting one chance is certainly true. The day I met Lana, my wife, the first thing she saw was me almost fall into a fire pit when I rode up too fast on my bicycle to try to impress her! Thankfully she’s not averse to taking risks, she doesn’t mind my taking a few, or she’s easily impressed.

Perhaps the biggest risk I ever took was over twenty years ago when I started our business, Caught in the Moment. My wife and I had just moved to California and knew no one; we had attended college in North Carolina and were living in the North East after the completion of her graduate degree.  One of my first lessons was that success was tied to networking and more importantly, relationship building.

I met so many amazing people through our business; and when someone said to me “you’re a Rotarian, you just don’t know it” and recommended I join Rotary, I thought I better listen. That was 2008 in Long Beach and my life, our family and our photography business have been enriched beyond all expectations (Ben, 16 and Sofia 14 who have quite literally grown up in Rotary).

As many of us do, applying the 4-Way Test to everything I think, say, and do has helped me move past simply working with my clients as a vendor. Now we are seen as a partner and an extension of their staff.  Our clients include industry associations, business executives, and marketing professionals whom we provide with imagery in the form of headshots, commercial photography, event coverage or videography.

Having 3 full minutes to share with you something about me and how much I love being a Rotarian and have enjoyed building Caught in the Moment into a national agency means a lot to me! I wanted to join the DC Club when I experienced the camaraderie and chemistry among the members.  Although truth be told I have always been drawn to DC, perhaps  because I was born in the Distrito Federal in Mexico, and there is no denying the special feeling of a community full of cultural offerings and where a nation’s heartbeat is palpable. Coming to the United States as an 11-year old shaped my life in unimaginable ways, becoming an American Citizen was one of the highlights of my adulthood.  Joining Rotary, and this club in particular, feels like a continuum of doing my part to help make things a little better in the world, and I look forward to contributing to its legacy.